Stories of the Streets curates quality, vintage goods with an emphasis on timelessness and wearability. We offer both everyday wardrobe staples and a robust selection of striking patterns, elevated silhouettes and playful color ways to suit the personal style needs of anyone who shops with us.
We created Stories of the Streets as a way to express admiration for the beauty and evolution of fashion throughout the decades while promoting more sustainable consumption.
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As the owner of SOTS Vintage, Chloe developed the brand voice and continues to employ financial and social growth strategies.
SOTS consistently creates content that receives meaningful engagement with its community online and in person.
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The nature of fashion being a tactile experience, SOTS has found that meaningful sales come from in-person selling. Chloe often participates in pop-ups and local vintage clothing markets around Midwestern cities, including Chicago, Milwaukee, and Madison.
These events are a wonderful opportunity to connect with customers and grow SOTS Vintage's geographical reach.
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Chloe coordinates and executes periodic campaign photoshoots for SOTS.
This includes securing the talent, leading the team, providing a creative brief for individual campaigns, guiding creative direction and styling on set, as well as implementing the use of assets post-production.
The assets are used for both e-commerce and social media purposes.
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Chloe understands the value community holds in sustaining small business. From collaborating with other Milwaukee creatives, to pairing up with House of Gaud Vintage to create an outdoor vintage market, Chloe has a proven track record of successful collaboration with her community.
Personal style comes from self-discovery and through a well-curated collection of quality pieces. Finding colors, cuts, and patterns complimenting your body type and complexion will never be passé.
We're honoring the past to define the future.
Madewell x SOTS Vintage
Brand Collaboration
SOTS recently received the opportunity to collaborate with Madewell for a vintage pop-up event. Highly curated selects that complimented Madewell’s Fall line. We created a small social campaign to promote the event to our community.