Promoted primarily on Instagram and Facebook. Two weeks before the event, we began creating vendor profiles. These small business spotlights helped generate excitement for the market and provided potential customers with a better understanding of what would be offered. Each small business post-profile was a meaningful touchpoint to keep the event at the top of the community's mind.

To further advertise the market, we also posted the event flyer across the city. Targeting local coffee shops in different neighborhoods, small businesses, and high-traffic city streets.

Implemented a paid promotion campaign on Meta to local audiences to reach a broader scope of Milwaukee residents. Drove users to our Eventbrite page where they could RSVP, receive additional details about the event, and receive reminders.

To further local reach, we submitted the event to local media publications, including Milwaukee Magazine, where we secured a feature in its 14 Things to Do in Milwaukee This Weekend article.

To encourage further promotion of the market from our online audience, we partnered with the three participating breweries/distilleries for a giveaway.

By sharing the event graphic on their social media stories, participants were entered to win one of three $25 bar tabs from the independent breweries local to the warehouse that they could redeem during the market.