Creative Execution
Cactus Club Merch Launch
Cactus Club, an independent live music venue in Milwaukee was looking for a promotional campaign for the release of their new crop top and shorts.
They wanted a mix of in-studio and lifestyle shots that conveyed a playful, sexy summer energy.
Get them while They’re hot!
The merch release received an incredible reaction from Cactus Club’s audience, with the launch post receiving 11x engagement of their average post, 41 comments, and 75 shares. The venue sold out of the shirt in both colorways and ran a reprint of the shorts.
Photographer: Mariet Bejarano
Creative Direction: Chloe Fischer
Models: Joe Arci, Adrian Garcia, Chloe Fischer
Bay View Gallery Night
A bi-annual community event, Bay View Gallery Night is meant to uplift small businesses and highlight local artists. SOTS Vintage participated in the event and welcomed jeweler Basha Harris to the studio.
The SOTS Team paired Basha Harris pieces with our vintage offerings to create promotional material for the event. We shot these compelling visuals and utilized Instagram’s collab feature to cohesively reach both brands' audiences. The campaign was an outstanding success.
Photographer: Mariet Bejarano
Creative Direction: Chloe Fischer, Mallory Kubenik
So Nice We Did it Twice
The Spring collaboration with Basha Harris was such a success that SOTS welcomed her back for the Fall Gallery Night. While the social strategy was primarily the same, we chose to go in a moodier direction for the creative, to reflect the changing season.
Photography & Creative Direction: Chloe Fischer, Mallory Kubenik